Right or Wrong?

After reading the post “PR Secrets for Startups” by Brian Solis and the response of key influencers like Loic Le Meur I have to admit I was a little perplexed.

Solis’ post reiterated a lot of what is being taught in the Corporate Communications and PR program I am taking at Centennial College. And those points he made that I have yet to learn, seemed to make total sense to me.

But then Le Meur countered, throwing much of what Solis says out the window.

“Make sure that the PR team DOES NOT RESEARCH individual preferences for contact before they reach out, they will tell you what everybody knows about them and you will contact them in the most boring way possible.

While I see Le Meur’s point, not researching the individual goes against what I have learned in my media relations course. So who is right here?

I find that while I agree with some of the comments made by Le Meur, there were others I found debatable and some that I totally disagreed with.

And then it dawned on me, this is what blogging is all about; sharing your thoughts and views with no one being right or wrong. It’s your opinion, therefore it’s right.

Brilliant!

Wading in

This is my first blog post. I am cautiously making my way into the world of blogging.

Wish me luck!